The 1930s will always be rememeberd for its Hollywood glamour, epitomized by elongated bias-cut dresses. New fabrics encouraged designers to experiment with new designs. The silhouette was more important than details or embellishments. Dresses were cut to follow the natural line of the body and accentuate the female figure. Shoulders and backs were exposed for the first time. Bias-cuts, that clung to every curve, and halternecks became very popular.
Although the great depression in 1929 meant that designers had to work with cheaper fabrics. Most women could not afford expensive dresses of past decades, while movie idols such as Katharine Hepburn and Bette Davis represented glamour they could only dream of.